A significant number of Brits are unable to visit their own country's tourist attractions, with high costs and travel distances being major deterrents according to a new study.

The survey of 2,000 adults, commissioned by campervan rental company Camplify, found that 40% of British residents have refrained from visiting more tourist destinations due to costs. Additionally, 32% cited long distances as a barrier to exploring more of the UK's notable sites.

Despite these challenges, a huge number of the population have managed to visit London's tourist hotspots, with 45% having experienced the London Eye and 37% having visited Westminster Abbey. The high visitation rate is likely attributed to London’s central location and preferable travel links, making it more accessible compared to other regions.

One in three believe the Lake District is the area the British public should be most proud of, highlighting its significant cultural and natural value. This sentiment is closely followed by 22% of respondents who feel that Stonehenge is second among the pride of British landmarks, indicating a strong connection to the nation's natural and historical sites.

Top 10 Locations / Attractions Brits are most proud of

Rank	Location / Attraction	%
1	The Lake District	28%
2	Stonehenge, Sailsbury	22%
3	Tower of London, London	21%
4	Westminster Abbey, London	17%
4	Edinburgh Castle, Edinburgh	17%
6	Peak District	13%
7	Hadrian’s Wall, Northumberland	12%
7	The Yorkshire Dales	12%
7	Loch Ness, Scottish Highlands	12%
7	Jurassic Coast	12%

Moreover, tourist destinations outside of London, such as the Giant’s Causeway, Loch Ness, the Lake District, the Jurassic Coast, and Hadrian’s Wall, are among the most desired places to visit.

Notably, no London attraction is within the top ten most desired destinations to visit. Despite its popularity as one of the most visited attractions, the London Eye was rated as the least favoured tourist destination among Brits when considering their personal preferences.

Antony Gormley’s Angel of the North, despite its fame as one of the UK’s most famous pieces of public art, garnered little love among respondents. Only 5% expressed interest in visiting this iconic sculpture in Gateshead, with a mere 5% of respondents feeling a sense of pride in it.

One in 10 stated that they would visit Ben Nevis in the Scottish Highlands, while Scafell Pike in Cumbria drew interest from just 5%.

Bridging the gap between distance travelled and cost, Camplify provides a solution for Brits keen to see the sights. Camplify enables travellers to get closer to attractions and create one-of-a-kind experiences. As well as providing flexibility, with the option to pick up a vehicle at any size or price across the country. Particularly with offers such as £75 off to help sweeten the deal.

Flavia Robles Lorente, Marketing Manager at Camplify, said:
"At Camplify, we recognise the challenges posed by long distances and poor travel connections for tourists wishing to explore the country's beauty. That's why we provide a range of flexible options to accommodate every budget. Hiring a motorhome through Camplify not only ensures comfort but also offers a convenient place to stay, facilitating visits to more remote or less accessible destinations.

“It's crucial for people to explore and appreciate the world around them, especially when such remarkable destinations are right on our doorstep. We are dedicated to helping more Britons overcome travel barriers and embrace the rich cultural and natural heritage that the UK has to offer."

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